Boulevard vs Vagaro
Verified pricing and capability, read from each vendor's own published material on July 30, 2026. We do not score these out of ten — the right answer depends on whether you chart treatments and how your team is shaped.
These are not the same kind of product. Boulevard is a hybrid; Vagaro is a booking / pos. Before comparing price, work out which category your practice needs — we sorted all 24 platforms on that axis. Choosing on price across this line is how practices end up paying for two systems.
| Boulevard | Vagaro | |
|---|---|---|
| Type | Hybrid | Booking / POS |
| Publishes pricing | Yes | Yes |
| Starting price | $140/mo | $23.99/mo |
| Entry tier | Essentials | Vagaro subscription (single plan, scales by calendar count) |
| Billing basis | per location, annual billing | US base rate, described as a "limited time offer" |
| One-time setup fee | None published | None published |
| Free trial | not stated on pricing page; demo request is the only CTA | yes — "30 days, during which you have access to all Vagaro features except email marketing, text marketing & branded app" |
| Named tiers | Essentials, Premier, Prestige, Enterprise | Vagaro subscription (single plan, scales by calendar count) |
| Target segment | single-location to multi-location salon-spa and med spa; leans premium salon/spa with clinical add-ons | solo to multi-location salon-spa booking; very low entry price, weakest clinical depth of the med-spa-adjacent options |
| Payment processing | Not published | Tiered by merchant size: Small merchants 2.6%-3.5%, Large merchants 2.29%-3.5%, plus per-transaction fees of $0.10-$0.25; Large Merchant tier adds a $10/month subscription |
Clinical capability, side by side
Boulevard
Hybrid. Core product is booking/POS/CRM, but genuine clinical capability is available as paid add-ons: ePrescribe with "EPCS-compliant support for controlled or non-controlled prescriptions" ($45/prescriber) and Forms/charting (from $65/location). SOAP-note-grade charting and before/after photo tooling are not specified on the pricing page.
Vagaro
Booking/POS only. Forms are a $10/month add-on. No medical charting, no SOAP notes, no e-prescribing, and no before/after photo module published on vendor pricing pages. Not an EMR.
Costs outside the headline price
Boulevard
Advertised prices are BOTH promotional AND annual-billing prices — the non-promo rates are $176 / $293 / $410 per location per month, and a 10% discount is tied to annual billing. Prices are PER LOCATION, so multi-site med spas multiply. Major paid add-ons on top of base: Forms "Starting $65 per month per location"; ePrescribe "$45 per prescriber, unlimited support staff"; QuickBooks integration "$45 per month per location". SMS marketing is metered — "Pay based on the number of texts you send and receive each month" with no published per-text rate. Email beyond the free allotment is "$0.01 per email". Essentials caps at 5 professionals, so a growing med spa is forced to Premier. Payment processing rates are not published anywhere on the pricing page.
Vagaro
The $23.99 headline covers ONE bookable calendar; each additional employee calendar is $10-$15/month up to 7 licenses. The add-on catalog is where the real bill forms: MySite website $20/month (US); Custom Website Design $299 one-time (US); Brand Package $500 one-time (US); Branded App $100/month (US) PLUS a one-time development fee; Forms $10/month; Check-In App $10/month; Connect AI $10/month; Vagaro Drive storage "Starting at $10/month"; Vagaro Payroll "$34/month plus $5/month per employee" (US only); Data Lake $40/month; APIs/Webhooks "Starting at $10". Text messaging runs on a tiered credit system from 1,000 credits/$20/month (US Small) up to 500,000 credits/$2,500/month (US Ultra). Email marketing is free only on the Small plan (1,000 credits); paid tiers run $10-$90/month. Large-merchant payment processing carries an additional $10/month subscription. Cancellation is genuinely free: "You can cancel your subscription at any time, for any reason—no questions asked, and no fee."
How to decide
- Settle the category question first. If you document procedures, a booking-only platform is not a candidate at any price.
- Convert both to your shape — locations and providers — rather than comparing sticker prices. Per-location and per-user models diverge sharply once you are past a solo practice. The calculator does this.
- Add the modules you will actually turn on. In this category, forms, e-prescribing, marketing and text messaging are frequently separate line items.
- Ask each vendor to demonstrate charting with your own treatment types, and get the BAA in writing before migrating patient data.
Verified July 30, 2026. We earn affiliate commission from some vendors and not others; that has no bearing on the ordering or content of this page. See exactly who pays us.