Zenoti vs Pabau
Verified pricing and capability, read from each vendor's own published material on July 30, 2026. We do not score these out of ten — the right answer depends on whether you chart treatments and how your team is shaped.
These are not the same kind of product. Zenoti is a unverified; Pabau is a clinical emr. Before comparing price, work out which category your practice needs — we sorted all 24 platforms on that axis. Choosing on price across this line is how practices end up paying for two systems.
| Zenoti | Pabau | |
|---|---|---|
| Type | Unverified | Clinical EMR |
| Publishes pricing | No — quote only | No — quote only |
| Starting price | Not published | Not published |
| Entry tier | — | — |
| Billing basis | — | — |
| One-time setup fee | None published | None published |
| Free trial | demo-only — "Book a personalized demo" is the sole CTA; no trial offered | not stated on the pricing page; demo booking is the CTA |
| Named tiers | Zenoti OS, AI Plus package | Starter, Solo, Team, Medium, Group, Enterprise |
| Target segment | multi-location and enterprise salon-spa and med spa chains; footprint-based pricing signals an enterprise-first motion | solo to multi-location medical-clinical; clinic/aesthetics-native with strong medical depth, UK-origin with US operations |
| Payment processing | Not published | Not published |
Clinical capability, side by side
Zenoti
Not verifiable from the pricing page. Medical service types (injectables, skin treatments, medical weight loss) are listed as supported categories, but no charting, SOAP notes, e-prescribing, before/after photo, or consent form functionality is described and no regulatory compliance detail is given.
Pabau
Yes — genuine clinical/EMR, among the deepest in this set. Included in all plans: Drugs/prescription management, medical conditions, diagnostic & billing codes, vaccines, medical data report, Letters (dictation/correspondence), Labs with Lab Insights, unlimited video consultations, before and after photos with photo comparison, and paperless forms. Care Plus add-on extends this with Cases/Case types, high quality photos, and video aftercare.
Costs outside the headline price
Zenoti
Zero pricing is published. Two structural cost risks are disclosed in the vendor's own language: (1) AI features are paywalled into a higher package — "You must be on our AI Plus package to leverage our AI Agents," so AI capabilities shown in a demo may require a tier upgrade; (2) communications are metered — "Usage is billed based on consumption with optional base packs," meaning SMS/email costs are variable and uncapped unless you buy packs. Pricing is explicitly footprint-based: "Multi-location pricing is customized based on your footprint and needs," so quotes will differ materially between buyers of similar size. Onboarding is stated as included: "structured onboarding, staff training, and business setup guidance." Setup fees, contract length, and payment processing rates are all undisclosed.
Pabau
Only the smallest tier (Starter) shows a price, and only in GBP — every other tier requires a demo, so US pricing is effectively unpublished. Tiers are gated by USER COUNT, not features: "Every plan includes full access to the Pabau platform" with no feature gating, so cost scales purely with headcount (1 / 1 / 2-3 / 4-5 / 6-15 / 16+ users). Starter additionally caps at 100 clients, which a working med spa will exhaust quickly, forcing an upgrade. Three paid add-on modules exist with NO published pricing — Marketing Plus, Care Plus, and Insight Plus. Care Plus is the one that matters clinically: it gates Cases/Case types, "High quality photos," advanced clinical tools, and video aftercare behind an extra fee, so the best photo quality in a photo-driven specialty is an upcharge. Annual billing saves "up to 20%" (a 10% figure is also shown against Starter). Vendor states "No commitment." Payment processing rates and SMS fees are undisclosed.
How to decide
- Settle the category question first. If you document procedures, a booking-only platform is not a candidate at any price.
- Convert both to your shape — locations and providers — rather than comparing sticker prices. Per-location and per-user models diverge sharply once you are past a solo practice. The calculator does this.
- Add the modules you will actually turn on. In this category, forms, e-prescribing, marketing and text messaging are frequently separate line items.
- Ask each vendor to demonstrate charting with your own treatment types, and get the BAA in writing before migrating patient data.
Verified July 30, 2026. We earn affiliate commission from some vendors and not others; that has no bearing on the ordering or content of this page. See exactly who pays us.