Comparison
Zenoti vs Pabau
Verified pricing and capability, read from each vendor's own published material. We do not score these out of ten — the right answer depends on whether you chart treatments and how your team is shaped.
These are not the same kind of product
Zenoti is a platform whose clinical capability we could not verify from public documentation. Pabau is a clinical EMR. Before comparing price, work out which category your practice needs — we sorted all 24 platforms on that axis. Choosing on price across this line is how practices end up paying for two systems.
| Criterion | Zenoti Unverified | Pabau Clinical EMR |
|---|---|---|
| Published price | None. Sales quote only. | None. Sales quote only. |
| Entry tier | — | — |
| Billing basis | — | — |
| One-time setup fee | None published | None published |
| Free trial | demo-only — "Book a personalized demo" is the sole CTA; no trial offered | not stated on the pricing page; demo booking is the CTA |
| Named tiers | Zenoti OS, AI Plus package | Starter, Solo, Team, Medium, Group, Enterprise |
| Target segment | multi-location and enterprise salon-spa and med spa chains; footprint-based pricing signals an enterprise-first motion | solo to multi-location medical-clinical; clinic/aesthetics-native with strong medical depth, UK-origin with US operations |
| Payment processing | Not published | Not published |
What the numbers actually say
Read before you compare the headline prices
Each point below is computed from the published figures in the table above, for this pair specifically. Where the data does not support a conclusion, we say so rather than filling the space.
Neither of these will tell you what it costs
Both require a sales call before you see a number, so there is no honest way to put them side by side on price — including for us. What you can compare is what each discloses without one, and on that measure they are equally opaque.
Clinical capability
What each one does in the treatment room
Zenoti
Not verifiable from the pricing page. Medical service types (injectables, skin treatments, medical weight loss) are listed as supported categories, but no charting, SOAP notes, e-prescribing, before/after photo, or consent form functionality is described and no regulatory compliance detail is given.
Pabau
Yes — genuine clinical/EMR, among the deepest in this set. Included in all plans: Drugs/prescription management, medical conditions, diagnostic & billing codes, vaccines, medical data report, Letters (dictation/correspondence), Labs with Lab Insights, unlimited video consultations, before and after photos with photo comparison, and paperless forms. Care Plus add-on extends this with Cases/Case types, high quality photos, and video aftercare.
Beyond the sticker
Costs outside the headline price
Zenoti
Zero pricing is published. Two structural cost risks are disclosed in the vendor's own language: (1) AI features are paywalled into a higher package — "You must be on our AI Plus package to leverage our AI Agents," so AI capabilities shown in a demo may require a tier upgrade; (2) communications are metered — "Usage is billed based on consumption with optional base packs," meaning SMS/email costs are variable and uncapped unless you buy packs. Pricing is explicitly footprint-based: "Multi-location pricing is customized based on your footprint and needs," so quotes will differ materially between buyers of similar size. Onboarding is stated as included: "structured onboarding, staff training, and business setup guidance." Setup fees, contract length, and payment processing rates are all undisclosed.
Pabau
Only the smallest tier (Starter) shows a price, and only in GBP — every other tier requires a demo, so US pricing is effectively unpublished. Tiers are gated by USER COUNT, not features: "Every plan includes full access to the Pabau platform" with no feature gating, so cost scales purely with headcount (1 / 1 / 2-3 / 4-5 / 6-15 / 16+ users). Starter additionally caps at 100 clients, which a working med spa will exhaust quickly, forcing an upgrade. Three paid add-on modules exist with NO published pricing — Marketing Plus, Care Plus, and Insight Plus. Care Plus is the one that matters clinically: it gates Cases/Case types, "High quality photos," advanced clinical tools, and video aftercare behind an extra fee, so the best photo quality in a photo-driven specialty is an upcharge. Annual billing saves "up to 20%" (a 10% figure is also shown against Starter). Vendor states "No commitment." Payment processing rates and SMS fees are undisclosed.
How to decide
Two things settle most of it, and neither is the headline price. Whether you document treatments rules one of these in or out before cost matters at all — and once you have fixed your own location and staff counts, the numbers above move. Run both through the calculator rather than comparing sticker prices, then ask each vendor to demonstrate charting with your own treatment types and get the BAA in writing before you migrate any patient data.