Comparison
Zenoti vs Vagaro
Verified pricing and capability, read from each vendor's own published material. We do not score these out of ten — the right answer depends on whether you chart treatments and how your team is shaped.
These are not the same kind of product
Zenoti is a platform whose clinical capability we could not verify from public documentation. Vagaro is a booking and POS system with no medical charting. Before comparing price, work out which category your practice needs — we sorted all 24 platforms on that axis. Choosing on price across this line is how practices end up paying for two systems.
| Criterion | Zenoti Unverified | Vagaro Booking / POS |
|---|---|---|
| Published price | None. Sales quote only. | $23.99/mo |
| Entry tier | — | Vagaro subscription (single plan, scales by calendar count) |
| Billing basis | — | US base rate, described as a "limited time offer" |
| One-time setup fee | None published | None published |
| Free trial | demo-only — "Book a personalized demo" is the sole CTA; no trial offered | yes — "30 days, during which you have access to all Vagaro features except email marketing, text marketing & branded app" |
| Named tiers | Zenoti OS, AI Plus package | Vagaro subscription (single plan, scales by calendar count) |
| Target segment | multi-location and enterprise salon-spa and med spa chains; footprint-based pricing signals an enterprise-first motion | solo to multi-location salon-spa booking; very low entry price, weakest clinical depth of the med-spa-adjacent options |
| Payment processing | Not published | Tiered by merchant size: Small merchants 2.6%-3.5%, Large merchants 2.29%-3.5%, plus per-transaction fees of $0.10-$0.25; Large Merchant tier adds a $10/month subscription |
What the numbers actually say
Read before you compare the headline prices
Each point below is computed from the published figures in the table above, for this pair specifically. Where the data does not support a conclusion, we say so rather than filling the space.
Zenoti will not tell you what it costs
Vagaro publishes $23.99/mo for its Vagaro subscription (single plan, scales by calendar count) tier. Zenoti publishes nothing, so the only way to price this comparison is to complete a discovery call and wait for a proposal. Budget the time, not just the money: you cannot shortlist Zenoti on cost until you have spent an hour with their sales team.
Vagaro publishes 5 of these facts. Zenoti publishes 2.
Without speaking to anyone you can learn a starting price, 1 named tier, per-tier pricing, trial terms, payment processing rates about Vagaro. For Zenoti the public record is 2 named tiers and trial terms, and nothing else. That asymmetry is itself a buying signal: it tells you how each company expects the purchase to go, and how much of your time the quieter one intends to consume before it quotes a number.
One of these will not tell you the price
That makes a direct cost comparison impossible without a sales call, and the asymmetry is worth weighing on its own. A vendor that publishes rates is one you can budget against before committing your time to a demo cycle.
Clinical capability
What each one does in the treatment room
Zenoti
Not verifiable from the pricing page. Medical service types (injectables, skin treatments, medical weight loss) are listed as supported categories, but no charting, SOAP notes, e-prescribing, before/after photo, or consent form functionality is described and no regulatory compliance detail is given.
Vagaro
Booking/POS only. Forms are a $10/month add-on. No medical charting, no SOAP notes, no e-prescribing, and no before/after photo module published on vendor pricing pages. Not an EMR.
Beyond the sticker
Costs outside the headline price
Zenoti
Zero pricing is published. Two structural cost risks are disclosed in the vendor's own language: (1) AI features are paywalled into a higher package — "You must be on our AI Plus package to leverage our AI Agents," so AI capabilities shown in a demo may require a tier upgrade; (2) communications are metered — "Usage is billed based on consumption with optional base packs," meaning SMS/email costs are variable and uncapped unless you buy packs. Pricing is explicitly footprint-based: "Multi-location pricing is customized based on your footprint and needs," so quotes will differ materially between buyers of similar size. Onboarding is stated as included: "structured onboarding, staff training, and business setup guidance." Setup fees, contract length, and payment processing rates are all undisclosed.
Vagaro
The $23.99 headline covers ONE bookable calendar; each additional employee calendar is $10-$15/month up to 7 licenses. The add-on catalog is where the real bill forms: MySite website $20/month (US); Custom Website Design $299 one-time (US); Brand Package $500 one-time (US); Branded App $100/month (US) PLUS a one-time development fee; Forms $10/month; Check-In App $10/month; Connect AI $10/month; Vagaro Drive storage "Starting at $10/month"; Vagaro Payroll "$34/month plus $5/month per employee" (US only); Data Lake $40/month; APIs/Webhooks "Starting at $10". Text messaging runs on a tiered credit system from 1,000 credits/$20/month (US Small) up to 500,000 credits/$2,500/month (US Ultra). Email marketing is free only on the Small plan (1,000 credits); paid tiers run $10-$90/month. Large-merchant payment processing carries an additional $10/month subscription. Cancellation is genuinely free: "You can cancel your subscription at any time, for any reason—no questions asked, and no fee."
How to decide
Two things settle most of it, and neither is the headline price. Whether you document treatments rules one of these in or out before cost matters at all — and once you have fixed your own location and staff counts, the numbers above move. Run both through the calculator rather than comparing sticker prices, then ask each vendor to demonstrate charting with your own treatment types and get the BAA in writing before you migrate any patient data.